Marketing & Advertising :: Mobile Marketing Tips for Small Businesses

With the increasing advent of new technologies and business apps, customers are turning to these novel ways with a fast rate to find products and services. When you decide to expand your online venture, considering mobile marketing is beneficial. There are numerous winning mobile marketing tactics, which will let your customers find you easily while on the move.

The rates at which customers continue to show preference for mobile shopping make it important for business owners to take note. Consumers use Smartphones more often to buy or get product info. Given the wide berth of new technologies emerging by the day, there are several aspects below that need to be streamlined to help your company reap the benefits from mobile marketing.

Assess Your Inclination for Mobile Marketing

Just like any other business aspect, taking the plunge into mobile marketing needs to be planned. You will need to assess your readiness to and capacity to embrace this concept. It is unwise to join the bandwagon if you cannot deliver a satisfying mobile shopping experience for your target market. Decide your needs and goals first for the mobile campaign, and think about the desired outcome from the onset.

Launch a Mobile-Friendly Adaptation

With online marketing being termed as effective, there is need to ensure that you have the capacity to meet the demands of mobile customers. If you are not able to optimize your website for their needs and use patterns, they will probably use another site which offers them satisfaction. Remember to incorporate flexibility, since the mobile app world is ever-changing. For a website that includes a colorful and engaging interface, customers will keep coming. For success to be achieved page load times on mobile devices should be efficient: mobile shoppers are impatient. Don’t forget text message provisions to enhance interactivity in real time.

Use Responsive Page Design

Modern mobile marketing requires fast response. This means that the design of the actual device and screen should be adaptive to each search. If the mobile interface experience delivers responsively, you will be able to create and design content, which will be compatible for all users regardless of their devices. Such innovative designs are not only time and cost effective, but they also allow venture owners to get through to customers without creating additional apps or mobile marketing platforms.

Keep Simple and Easy to Navigate

As said, mobile shoppers are demanding. You will need to incorporate simplicity in your messaging. Simple but strong calls to action should be part of the easy to maneuver interface. Remember to keep the mobile apps in question functional, and easy to use. Customers who wait for long load times on the mobile device will begin to look for other options. You must have active, user-friendly calls to action.

Embrace Text Message Marketing

Mobile shoppers can be engaged using valuable text messages. However, for a text to make the intended impact, it must be worthy and laden with valuable info. If it can offer suspense and special promises, the customer will be curious enough to make a conversion. Text messages with limited offers are likely to be effective. Consider having an exclusive edge on the text, such that the customer is not only getting quality product offers, but also helpful information to boot. The frequency of text message is one critical factor to be considered. If you bug your target audience with text round the clock, it may end up disastrously, since customers could perceive it as spam.

A Guide to Ski & Snowboarding Insurance Benefits

Look For Useful Winter Sport Insurance FeaturesGetting the right travel insurance policy for a winter sports holiday may involve taking out specialist coverage. Going skiing or snowboarding may be fun but it comes with extra risks to both the individual and their equipment. What can a winter sports insurance policy offer to cover these risks and what should individuals look for when they take out coverage?

Why Take Out a Specialist Winter Sports Policy?

Those taking a winter sports break are likely to need a specialist travel insurance package to protect them in the event (3.8) that something goes wrong. A standard travel policy may exclude them from coverage because of their skiing or snowboarding activities leaving them to pay their costs if something goes wrong. On the other hand a ski or snowboarding package may simply give them the protection they need.

Ski and Snowboarding Insurance Features and Benefits

So, what should a holidaymaker look for here? Typical specialist features and benefits worth having include:

Adequate medical cover: Taking part in winter sports can mean an increased risk of personal injury or accident. A specialist travel insurance policy may be better designed to deal with medical costs which can be high especially in the case of a serious accident.

Accident/injury compensation: Having even a minor accident whilst skiing or snowboarding can spoil a winter sports break if the individual can no longer take part in their chosen activities. This can also leave them out of pocket if they have already paid for a ski pack or for individual lessons, ski passes or equipment hire. Many specialist policies will offer compensation benefits if this happens.

Weather issues: Finding that a resort has too little or too much snow can cause problems on skiing and snowboarding holidays. It may be worth looking for a policy that will pay compensation costs to use a different resort if there is not enough snow to do what was planned or, on the other hand, too much snow or unsafe weather conditions.

Equipment loss/theft: Skiing and snowboarding equipment is often expensive. Losing equipment or having it stolen can leave the individual out of pocket. Looking for coverage that will help with replacement costs and that will pay for hire fees in the interim period may be useful.

Ski pass costs: Paying for a ski pass can also be costly. Many policies will build in compensation coverage in the event that a ski pass is lost or stolen so that it can be easily replaced.

Bear in mind that not all winter sports insurance policies will cover all activities. Those looking to take part in unusual activities should check for coverage first before taking out a policy.

In addition to looking for specialist features, a good winter sports package will also include standard travel insurance benefits. These are also important to look out for. Ideally, getting the best ski and snowboarding policy should involve specialist benefits, standard coverage and the lowest possible costs.

About the author

Carol Finch

Carol Finch is a UK based freelance writer specialising in finance, family and technology subjects.

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